Specific Service

Art Production
Production Scope

This route is ready for service-specific content, pricing logic, deliverables, media, and the popup request form.

Sub-Services

Character Art

Character Warior
Characters are the face of your game - the asset players stare at every second of a session. We build them from the first sketch to a fully rigged, animated, and engine-ready model. Clean topology, optimized for your target platform, textured to match your visual style, and delivered with an animation set that actually feels right in motion. Heroes, NPCs, creatures, humanoids, non-humanoids - any style, any platform, any engine.
You bring
Reference images or description
Target platform (mobile, PC, console)
Engine (Unity / Unreal)
Style reference or mood board
We deliver
Approved 2D concept
Game-ready 3D model with full texture set
Rigged skeleton
Animation set (FBX)
Character imported and working in engine

Props & Equipment

Equipment
Props and equipment are the objects players interact with, pick up, equip, and see hundreds of times per session. Every asset we build is production-ready - clean topology, optimized polygon count, full PBR texture set, and tested in-engine. Weapons, armor, tools, furniture, vehicles, interactive objects - any setting, any art style, any platform. Modular where it makes sense so your team can remix and expand without starting from scratch.
You bring
Reference images or description
Target platform (mobile, PC, console)
Engine (Unity / Unreal)
Style reference or mood board
We deliver
Approved 2D concept
Game-ready 3D model with full texture set
Asset imported and working in engine

Enviroment & Level Art

We build game worlds starting with gameplay testing. First, we create a Level Blockout (gray geometry, checking metrics, timings, and fan-factor for shooters or platformers) to make sure the level is playable. Only after gameplay approval do we do the final art pass: we create modular constructors (kitbashing), adjust the landscape, PBR materials, and optimized lighting that works stably in the engine from day one.
You bring
Visual style reference or mood board
Level size and gameplay description
Target platform (mobile, PC, console)
Engine (Unity / Unreal)
We deliver
Approved location concept
Playable Greybox / Blockout
3D environment assets with full texture set
Production-ready Assembled & Lit Level
Optimized and ready to build

VFX

VFX is what makes a hit feel like a hit and a spell feel like it has weight. We build effects directly inside your engine - combat hits, ability casts, ambient atmosphere, destruction, UI feedback - tuned to your game's pacing and visual style. Every effect ships with adjustable parameters so your team can iterate without touching the source. Any engine, any genre, any scale.
You bring
Effect description or reference video
Context (combat, UI, environment, ability)
Engine (Unity / Unreal)
Target platform (mobile, PC, console)
We deliver
VFX asset built and tuned inside engine
Adjustable parameters (size, color, intensity)
Ready to trigger via Blueprint or code

Cinematics & Cut Scenes

A great cinematic makes players stop scrolling. A great trailer sells the game before a single second of gameplay. We handle the full production - storyboard, animation, lighting, VFX, sound sync, color grading - for in-engine cutscenes, CGI sequences, gameplay trailers, and promo videos. Every frame is planned to communicate what makes your game worth playing.
You bring
Script or scene description
Reference videos or mood board
Existing game assets if in-engine
Target platform and length
We deliver
Approved storyboard
Final video file (MP4)
In-engine sequence for cutscenes
Color graded and ready to publish

UI/UX Design

We design game interfaces from the first wireframe to a complete Figma handoff. Every screen is built around how players actually use it - readable under pressure, responsive across input methods, consistent with your game's visual identity. HUD, menus, inventory, popups, icons, loading screens - every state covered, every interaction defined, every asset exported and ready for your developer to implement without guesswork.
You bring
Game description and target audience
Visual style reference or existing art
Target platform (mobile, PC, console)
List of screens needed, or we define the screen list together based on your GDD
We deliver
Wireframe with full user flow
All screens designed in Figma
Icons, buttons, popups, fonts as separate assets
Figma file ready for developer handoff
How We Work

Development
Pipeline

01
Brief
We start with what you need to ship - style references, platform targets, asset list, and success criteria. No work starts until we both agree on what done looks like.
02
Concept
Sketches, mood boards, silhouettes, color keys. We explore the visual direction and lock the style before a single polygon gets modeled. Client approval at every stage.
03
Production
Modeling, texturing, rigging, animation, VFX - built to spec and reviewed at defined milestones. Every asset made to fit your pipeline, not just look good in isolation.
04
Integration
Assets go into your engine. Materials, lighting, systems, interactions - everything connected and tested in your actual game environment, not a clean preview scene.
05
Optimization
We profile and tune every asset for your target hardware. Mobile, PC, console - whatever the platform, performance is part of the deliverable, not an afterthought.
06
Delivery
Final assets packaged, named to convention, documented. Full asset list, integration notes, and source files handed over so your team can work with everything without asking questions.
Examples

Projects Using
This Service
Rebel Cars
Rebel Cars is a competitive racing simulator. We built it end to end - from physics and AI to full UI implementation and back-end infrastructure. Rebel Cars is a PC racing sim with real-world tracks, licensed car roster, multiplayer competition mode, and native steering wheel support including force feedback. Every system was designed, built, and shipped by Play Fusion Labs.
Scope: Full Cycle Game Development + Web3 Integration
Engine: Unreal Engine
Game Design DocumentArt DirectionUX Research & WireframingProject Planning & EstimationProps & EquipmentLevel Design & Environment ArtVFXUI/UXPC GamesBackend, DevOps & Web3 Infrastructure
Astra Nova
Astra Nova is a full-cycle third-person action RPG developed in Unreal Engine 5. Play Fusion Labs owned the entire production pipeline - from core gameplay systems and AI behavior to level art, UI/UX, back-end infrastructure, and final ship-ready optimisation.
Scope: Full Cycle Game Development + Web3 Integration
Engine: Unreal Engine
Concept & VisionArt DirectionUX Research & WireframingProject Planning & EstimationCharacter ArtProps & EquipmentLevel Design & Environment ArtVFXCinematics & Cut ScenesUI/UXPC GamesBackend, DevOps & Web3 Infrastructure
Head Box
Head Box is a Web3 survival shooter. We built the full game on top of an existing art base - crypto wallet integration, payment infrastructure, all core gameplay systems, AI, and UI. Head Box is a third-person zombie survival game where players earn crypto rewards for kills and performance. Built on Unreal Engine with blockchain payment rails and a full session logging backend.
Scope: Game Development + Web3 Integration
Engine: Unreal Engine
Props & EquipmentVFXPC GamesBackend, DevOps & Web3 Infrastructure
MFM
MFM a Web3 PvP fighting game built around NFT rabbits. We built the full product - combat system, networking, loot mechanics, NFT integration, and all UI. MFM is a round-based side-view fighter where players battle with NFT-equipped characters, pick buffs between rounds, and earn rewards. Every piece of equipment is on-chain, but the game runs fully without a wallet connected - Web3 extends the experience, it doesn't block it.
Scope: Full Cycle Game Development + Web3 Integration
Engine: Unity
Concept & VisionMarketing ResearchGame Design DocumentArt DirectionUX Research & WireframingRisk AssessmentCharacter ArtProps & EquipmentLevel Design & Environment ArtVFXCinematics & Cut ScenesUI/UXMobile GamesBackend, DevOps & Web3 Infrastructure
Total Virus
Total Virus is a sci-fi strategy game set in a world of rogue AI and digital warfare. We took it from concept to MVP - building the full game design document, all core systems, 3D art, characters, animations, and back-end infrastructure. Total Virus is a top-down multiplayer strategy with modular enemy AI, progression systems, and cross-platform optimization. Currently at pre-release stage, actively seeking a publisher.
Scope: Full Cycle Game Development
Engine: Unreal Engine
Concept & VisionMarketing ResearchGame Design DocumentArt DirectionUX Research & WireframingProject Planning & EstimationCharacter ArtProps & EquipmentLevel Design & Environment ArtVFXCinematics & Cut ScenesUI/UXPC GamesBackend, DevOps & Web3 InfrastructureAI Concept & VisionAI Art Production
Pixelate
Pixelate is an arcade competition game built full cycle - GDD, all core mechanics, obstacle and level systems, full asset creation including art, UI, VFX and SFX, character animations, monetization, backend, and high FPS optimization for mobile hardware. Every system from shop to progression was designed, built, and shipped by PlayFusion Labs.
Scope: Full Cycle Game Development
Engine: Unreal Engine
Concept & VisionMarketing ResearchGame Design DocumentArt DirectionProject Planning & EstimationCharacter ArtProps & EquipmentLevel Design & Environment ArtVFXCinematics & Cut ScenesPC Games
Easy Ships
Easy Ships is an industrial training simulator for maritime and offshore workers. We built it from scratch - environments, NPC systems, locomotion, quest logic, and full UI. Easy Ship places workers in realistic industrial scenarios where they complete training tasks, interact with equipment, and follow safety protocols. Built for enterprise use as a standalone training platform.
Scope: Full Cycle Game Development
Engine: Unreal Engine
Concept & VisionMarketing ResearchGame Design DocumentArt DirectionUX Research & WireframingProject Planning & EstimationCharacter 3D ModelingCharacter TexturingCharacter RiggingCharacter AnimationCharacter Engine ImplementationProps & EquipmentLevel Design & Environment ArtVFXCinematics & Cut ScenesUI/UXPC GamesInteractive Applications
Barbarian
Game-ready 3D barbarian warrior character designed for fantasy RPGs and medieval action games. Featuring a signature horned helmet, detailed leather and metal armor, a layered linen kilt, and realistic PBR textures, this asset is fully optimized for modern game engines and production-ready pipelines.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Cossack
Game-ready 3D character model of a heavy assault operator, featuring a modular heavy armor system, visored ballistic helmet with throat protector, and realistic PBR textures. Completely optimized for modern production pipelines.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Soldier
Heavy Assault Operator
Game-ready 3D character model of a Heavy Assault Operator, featuring a comprehensive modular armor system, a distinct visored helmet, and realistic PBR textures. Optimized for production-ready pipelines in modern game engines.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Soldier
Scout Sniper
Game-ready 3D character model of a scout sniper / recon operator, equipped with a modular ghillie hood, camouflaged sniper rifle, and tactical gear. Fully optimized for stealth mechanics and shooter games.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Soldier
Tactical Assaulter
Game-ready 3D character model of a modern tactical assaulter / infantry soldier, equipped with a modular plate carrier, ballistic helmet with communication headsets, and multi-terrain camouflage. Fully optimized for frontline combat roles and shooter games.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Soldier
Combat Medic
Game-ready 3D female character model of a combat medic, equipped with an authentic medical loadout, tactical chest rig, boonie hat, and digital camouflage. Fully optimized for support roles, modern shooters, and survival games.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Soldier
Special Forces Operator
Game-ready 3D character model of a Special Forces Operator, equipped with an assault rifle, helmet-mounted night vision goggles (NVGs), a skull-pattern face mask, and digital camouflage. Fully optimized for modern tactical shooters and action games.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Shark
Shark
Game-ready 3D humanoid shark creature model, designed for urban brawlers, RPGs, and fantasy fighting games. Featuring realistic creature skin textures, a stylized graphic tank top, and a gold chain accessory, this asset is fully optimized for modern game engines.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Cyberpunk
Cyberpunk Street Handler
Game-ready 3D dual-character asset pack featuring a cyberpunk street handler and a quadrupedal robot dog companion. Fully optimized for near-future sci-fi RPGs, cyberpunk action games, and urban open-world environments.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Cyberpunk
Sci-Fi Cybernetic Outcast
Game-ready 3D character model of an augmented cyberpunk nomad, featuring highly detailed cybernetic prosthetics, stylized techwear clothing, and tactical goggles. Fully optimized for sci-fi RPGs and near-future action games.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Cyberpunk
Cyberpunk Techwear Shinobi
Game-ready 3D character model of a cyberpunk street assassin, equipped with a traditional katana, a sleek tactical face mask, and modern techwear apparel. Fully optimized for high-mobility action games, stealth-focused titles, and near-future RPGs.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Equipment Library
Equipment Library
A comprehensive production case study showcasing a massive, cross-genre library of high-fidelity, game-ready weapons, apparel sets, and tactical equipment developed for multiple distinct video game projects. Fully optimized for modular character customization and asset-heavy pipelines.
Scope: Full-Cycle Character Art Production
Engine: Blender | Maya | Unreal Engine | Substance Painter
Art DirectionProject Planning & EstimationCharacter Art
Cinematic Animation
High-fidelity cinematic production, game trailers, and in-game cutscenes developed across multiple genres. Fully optimized for Unreal Engine and real-time rendering pipelines, featuring dynamic camera sequencing, advanced lighting, and realistic character animation.
Scope: Full-Cycle Cinematic Production
Engine: Unreal Engine
Concept & VisionArt DirectionCinematics & Cut Scenes
3D Environment & Level Art Production
Game-ready 3D environment and level art developed across multiple distinct settings and genres. From modular asset kits and trim sheets to final engine set dressing, these environments are fully optimized for seamless player locomotion and peak rendering performance.
Scope: Full-Cycle Environment Art & Level Design Production
Engine: Unreal Engine 5
Concept & VisionArt DirectionLevel Design & Environment ArtVFX
Let's work together

Let's Build Something
Worth Playing

Tell us about your project. What you are making, where you are, and what you need. We will take it from there.

Get in Touch

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Timeline (months)
Budget Range